IBIZA
Ibiza Hair has been making history in the beauty industry since the 1950s. Founded by Max Johles, and after his death his son Aaron Johles has continued the tradition of offering the highest quality hair care tools. The brushes are made in Spain from eco-friendly, lightweight cork combined with a secret blend of natural boar and carbon fiber bristles. These high-quality brushes are light as a feather and grasp every strand without getting stuck, which is why they are loved by the top stylists around the world.
MEET THE FOUNDER - IBIZA
HOW DID IT ALL START?
In my father’s garage in Los Angeles in 1999. He was an independent distributor since the 60’s and getting ready to leave this world, so I started to organize his three decades of accumulated hair tools. I found a lot of old European brushes that I brought to Beverly Hills and everyone wanted these vintage gems of hairbrushes and would practically fight over them. I realized there was a need for a new European brush company that catered to all these hairdressers in LA that wanted a quality product. And from this Ibiza hair brushes was born.
WHAT IS THE PHILOSOPHY OF THE BRAND?
The philosophy of Ibiza Hair Tools is making products that I would personally use as a hairdresser and recommend family and friends to use. I feel it is toxic to produce something and put it into the universe if it is not something you love.
WHAT DOES BEAUTY MEANS TO YOU?
For me beauty is the possibility of transformation, expression, seeing beauty in others, in nature, and in art.
WHAT IS YOUR PASSION / OBSESSION?
I am passionate about the ocean, surfing, surfboards, traveling, architecture, photography, philosophy, personal growth, my family, my business, and of course quality tools and gadgets.
WHO INSPIRES YOU?
I am inspired by Shakespeare, Helmut Newton, Pablo Picasso, Luis Bunuel, Andy Warhol, Jean Luc Godard, Kelly Slater, Kevin Murphy, Studio Cim Mahony, and many, many more.
WHAT LESSONS HAVE YOU LEARNED (THE HARD WAY)?
That sometimes it is best that someone else talks about your brand rather than yourself. Instead, focus on making amazing products that people want to talk about. People taking about your product is the best marketing.
WHAT IS THE MOST IMPORTANT THING YOU WANT THE CONSUMER TO KNOW ABOUT YOUR BRAND?
We won’t make Ibiza brushes if they do not add value to your life.
WHAT ARE YOUR BEST BEAUTY TRICKS?
Using the head as a roller, gravity as a volume enhancer, and the hands to manipulate the hair. Fingers have the finesse and flexibility of a ballerina! Brushing the hair before a shampoo to stimulate the scalp and to remove any excess dirt from the scalp and hair.
