Laouta is founded by former landscape designer Evi Lachana who is born and raised in Karpathos, a beautiful Greek island in the Mediterranean Sea. On her private fields of Karpathos, Evi and her mother grow some of the powerful plants and herbs used in Laouta skincare. Together they distill the plants into the essential oils that shape the wonderful and invigorating natural fragrance used in the products, such as orange peel, grapefruit, petitgrain, and geranium. Evi is inspired by the nature surrounding her from which she creates 100% natural skincare with a base of extra virgin olive oil and powerful Greek herbs. These customized and handmade products will hydrate, nourish and leave a delicate, soft scent on the skin.
MEET THE FOUNDER - LAOUTA
HOW DID IT ALL START?
After I graduated university of Agriculture in Thessaloniki, I moved to Athens and started to pursue my career. I began working as a landscape designer and everything seemed fine until the big fat Greek economic crisis showed up. The office I was working at closed down and I began working as a waitress at an Italian restaurant. Nothing wrong with that, but I knew I had to do something more. One day my mother, who is a Chemical Engineer, told me that she had a new hobby; she collects wild herbs from our land (Laouta) in Karpathos Island and she makes soaps with olive oil. I said “wow that’s amazing, that’s my new job!”. After long research, many seminars, and a lot of work alongside with my husband, Laouta natural products became a promising brand in the field of cosmetics.
WHAT IS THE PHILOSOPHY OF YOUR BRAND?
From the ingredients that we use to the way we create our products, we place the outmost importance on quality. All our products are made by hand, in small quantities, using handpicked, locally sourced, all vegetarian ingredients. Extra virgin olive oil and wild herb extracts form the basis to our recipes, which make Laouta natural products unique.
WHAT DOES BEAUTY MEAN TO YOU?
Beauty comes from inside, happy faces, bright skin, and shiny hair enhances your natural beauty.
WHAT IS YOUR PASSION / OBSESSION?
I am passionate with style, design, and unique products.
WHO INSPIRES YOU?
I am inspired by powerful, hard-working, and kind women.
WHAT LESSONS HAVE YOU LEARNED (THE HARD WAY)?
Be modest every single time of your life.
WHAT IS THE MOST IMPORTANT THING YOU WANT THE CONSUMER TO KNOW ABOUT YOUR BRAND?
Laouta natural products are made from unique and strong herbal extracts and olive oil. The smell of our products may differ from season to season due to different weather conditions.
WHAT ARE YOUR BEST BEAUTY TRICKS?
Sleep well and use natural oils on your skin!