Less is More is a certified organic hair care and styling brand developed by biochemist and aromatherapist Doris Brandhüber and hairstylist Hannes Trummer. They wanted to prove that natural hair products can be professional and effective – and they did. The innovative, plant-based formulations exclusively contain natural ingredients carefully selected for their effectiveness, purity, and minimal environmental impact. Every product is laced with the finest blend of 100% organic essential oils to work actively on hair and skin but also to impress the senses and relax the mind.
MEET THE FOUNDER – LESS IS MORE
HOW DID IT ALL START?
I am a PhD in Chemistry and before founding Less is More I was a scientist working in the field of Biomimetic Chemistry. A field that studies the very smart chemistry and chemical principles of nature – plants, animals, bacteria – to draw inspiration from it and find new, green pathways to chemical synthesis and innovative concepts. Chemical processes in nature are very smart – producing highly complex materials in the most environmental friendly way, with as little energy as possible, as little waste as possible, completely biodegradable etc. The beauty of nature is an inexhaustible source of inspiration to me. This approach has lead me into the field of cosmetics, more precisely professional haircare. My co-founder at Less is More, Hannes Trummer, is a hairdresser and together our aim was to apply my scientific knowledge to develop haircare products that follow the same principles: highly effective and healthy, yet causing minimal environmental damage. Therefore, I developed the range following organic standards and all products are certified organic (COSMOS and Austria Bio labels).
WHAT IS THE PHILOSOPHY OF YOUR BRAND?
The essential matters. By focusing on what is essential, Less is More combines people’s needs with the concerns of the world. Biologically exquisite, naturally pure and completely native. Socially fair, future-oriented, clean and consistently transparent. We created a hair care line that is extremely effective, respects the environment and boasts innovative formulations, all in one bottle.
WHAT DOES BEAUTY MEAN TO YOU?
I consider beauty as an experience of the senses and the heart. I think naturalness is one of the last great mysteries of our time. Our brand name, Less is More, is a reference to the importance of the essential, to awareness for quality. To love of proportion, material and detail. Natural beauty arises from wellbeing & balance, self-confidence, a healthy lifestyle, and a relaxed individual sense of style. Effective skin and hair care supports a well-groomed appearance and wellbeing.
WHAT IS YOUR PASSION / OBSESSION?
Natural scents from flowers, fruits, wood, leaves and resins obtained in the form of essential oils and hydrosols hold a special fascination for me. Naturally pure essential oils and precious hydrosols have an effect on your sense of smell as well as touch you, take care of the health of your skin and overall wellbeing.
WHO INSPIRES YOU?
Thinkers and researchers with a comprehensive understanding of the many facets and issues of humans, e.g. Brené Brown, Daniel Kahnemann, Daniel Siegel, Erich Fromm, Arundhati Roy and Thomas Bernhard.
WHAT LESSONS HAVE YOU LEARNED (THE HARD WAY)?
There ain’t no such thing as a free lunch.
WHAT IS THE MOST IMPORTANT THING YOU WANT THE CONSUMER TO KNOW ABOUT YOUR BRAND?
No greenwashing! Less is More is the only professional haircare range that is 100% certified organic. But why organic? Organic farming is the most environmentally friendly form of agriculture. But organic is not just about being chemical-free. Integrated thinking and a largely closed operating cycle with a diverse structure are the basis and prerequisite for successful organic farming. The natural resources of soil and water are used in an environmentally compatible manner and are preserved for future generations. For Less is More there is no compromise. We use exclusively botanicals from certified organic farming and follow the strict standards of COSMOS organic and Austria Bio Garantie.
WHAT ARE YOUR BEST BEAUTY TRICKS?
No tricks - it’s about healthy routines! Eat well, sleep enough and exercise. Use organic beauty products and look for advice at an organic beauty store or salon. Find a good hairdresser who knows which cuts and colors suit you and respects your personal style.