AOIRO, meaning “the color of blue” in Japanese, is a studio for olfactory design, founded by Japanese–Austrian duo Shizuko Yoshikuni and Manuel Kusching. The studio creates scented candles, room sprays, and incense from all natural ingredients, and each of these are individually tailored to let the air speak for itself.
MEET THE FOUNDER – AOIRO AIRDESIGN
HOW DID IT ALL START?
We come from very different areas:
Shizuko has a therapeutic background with knowledge of the functions of botanical essences and its psychological effects. Manuel comes from a design-theory background, with the understanding how scent connects to other sensual impressions in the space. When we met for the first time in Tokyo, we instantly connected and knew that this would be a very inspiring relationship where we both can learn from each other.
WHAT IS THE PHILOSOPHY OF YOUR BRAND?
To take time and experience the scent differently through a personal ritual, to rather “listen" to the scent more holistically and to learn how it influences you.
WHAT DOES BEAUTY MEAN TO YOU?
Pleasing to the eyes and to the heart that become a vital nutrition for the foundation of who you are as a person. It generates inspiration and the bright outlook to life that is positively contagious to the others, and it always makes the time stop and unfolds your authentic soul.
WHAT IS YOUR PASSION / OBSESSION?
Travelling to unknown places to be absorbed within the different lives of people.
WHO INSPIRES YOU?
Craftsman who dedicates their lives to perfect one specific skill throughout their lives.
WHAT LESSONS HAVE YOU LEARNED (THE HARD WAY)?
To stay true to yourself and to believe in what you believe. To stay consistent but flexible for change or improvement at the same time.
WHAT IS THE MOST IMPORTANT THING YOU WANT THE CONSUMER TO KNOW ABOUT YOUR BRAND?
All the details you can discover (not only in the design but also in the scent) are a reflection of our very personal aesthetic and encounters we made within the process of creation.
WHAT ARE YOUR BEST BEAUTY TRICKS?
Nothing better than some days spent in onsen (Japanese hot spring) in the mountains.