As a celebrity makeup-artist, LA-based Lina Hanson has worked on a long list of Hollywood’s most celebrated artists. She has learned from every skin type imaginable and from this knowledge she created her skincare collection. Every product is easy to use, pure, luxurious, and multifunctional made from the finest ingredients handpicked by Lina Hanson. The Swedish born entrepreneur travels around the world learning from locals about their sacred beauty traditions and to source ethically harvested ingredients. Social responsibility is one of the core values of the brand, and Lina Hanson works closely with women’s cooperatives and teams up with different charities to spread awareness about important issues.
MEET THE FOUNDER - LINA HANSON
HOW DID IT ALL START?
I started out in the beauty industry as a makeup artist in Hollywood. Many of the beauty products I found were filled with a laundry list of ingredients that I could not pronounce. I started doing research and found that a lot of the ingredients were toxic and not safe. I immediately started switching out the products I was using to all-natural and organic skincare and makeup.
I have always focused on the skin while doing makeup. My belief is when you take care of your skin, you do not need to cover up with too much makeup. I have been using natural oils for a long time, and knew their healing benefits, and decided to take matters into my own hands. I started doing research on the best and highest quality oils found from all over the world, to use on my clients skin. It took me over two years to develop the first product, the Global Face Serum. It is a balancing serum that is hydrating, brightening and filled with antioxidants to nourish and heal all skin types.
WHAT IS THE PHILOSOPHY OF YOUR BRAND?
Global Beauty was the vision from the very start. A part from sourcing and getting inspiration from around the world, I feel that there has been a stereotypical idea of what beauty supposedly looks like, and for me it is about challenging that notion. I wanted my brand to represent an all-inclusive approach to beauty and encourage women to embrace the skin they are in. I am also a big believer in less is more so the Global Beauty Collection is formulated to be multi-purpose, focusing on quality ingredients and formulations from all corners of the earth.
WHAT DOES BEAUTY MEANS TO YOU?
Beauty to me is an inner light that shines in all of us. It is about feeling beautiful, being comfortable in our own skin, and celebrating our unique beauty.
WHAT IS YOUR PASSION / OBSESSION?
I am passionate about helping women (and men) feel their best by providing unparalleled skincare that truly heal and repair the skin - naturally. I love traveling, learning from people of different cultures and traditions. I also love exploring and finding new ways to be a little more globally conscious, both environmentally and socially. My latest passion is teaming up with different artisans globally to highlight their work and find ways how we can work together.
WHO INSPIRES YOU?
I have been so inspired by various people in the global community – whether it is beauty, fashion, wellness or lifestyle. I love the new wave of inspiring women who are helping the world (in their own unique way) to become a better place.
WHAT LESSONS HAVE YOU LEARNED (THE HARD WAY)?
I am a very impatient person, and sometimes it has been a challenge to let things happen naturally. Because we are completely self-funded, we had to learn to take one step at a time, and I have been forced to be very conscious and strategic about how we grow. In hindsight, I feel that it has been a blessing because you learn so much along the way. Balancing life and work can be a bit difficult sometimes and it is definitely something I am trying to figure out still.
WHAT IS THE MOST IMPORTANT THING YOU WANR THE CONSUMER TO KNOW ABOUT YOUR BRAND?
More than anything, I would love people to know what our brand stands for and what our mission is. That they can always expect a high quality, sustainable and innovative product. I am also very committed in changing the way we view ourselves and, hopefully, I can encourage others to see the beauty inside of them. As I am growing and developing, so is the brand.
WHAT ARE YOUR BEST BEAUTY TRICKS?
Currently, my best beauty tip is putting Global Treasures Balm in the fridge and applying the balm underneath the eyes as a cooling under eye treat. It depuffs the eye area and leaves my skin feeling so soft. I also love using a jade roller after applying serum on the skin. It helps improve blood circulation and boosts collagen production.